Petsky Prunier: M&A Activity healthy despite softening economy

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New York—Despite a slowdown in the economy and a tightening of the credit markets, investment activity in the marketing, advertising and digital media industries was strong in the first quarter, according to a new report by marketing investment bank Petsky Prunier.

The company said the number of transactions in the first quarter grew to 193, from 156 in the year-earlier period. The combined value grew to $11.4 billion, from $7.8 billion.

Petsky Prunier examined four broad sectors in its quarterly analysis: interactive advertising; direct and database; digital content and commerce; and marketing technology.

—Matthew Schwartz

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