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BtoB

Pharmaceutical industry expected to spend big on business intelligence technology

Published on .

Concord, Mass.—The pharmaceutical industry will spend $2 billion on business intelligence technology in the next two years, according to a new report by management consultancy Gantry Group. The report found that pharmaceutical companies will invest in business intelligence infrastructure and services to integrate internal data such as R&D and marketing information with external data from patients, pharmacies and benefits managers.
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