×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Phil Fernandez, Marketo

Published on .

Most Popular
What: CEO

Where: Marketo, San Mateo, Calif.

Why: Among a group of ex-Epiphany marketing software executives, Fernandez (who was Epiphany's president-COO) launched Marketo in 2006, aiming his on-demand, SaaS solution at an underserved sector of the market: marketing and sales teams at midsize companies and enterprise divisions of larger organizations. As of June, Marketo claimed 200 customers in this space. Earlier this year, Salesforce.com customers voted Marketo the "best marketing automation application" on the Force.com AppExchange.
In this article: