Phil Fernandez, Marketo

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What: CEO

Where: Marketo, San Mateo, Calif.

Why: Among a group of ex-Epiphany marketing software executives, Fernandez (who was Epiphany's president-COO) launched Marketo in 2006, aiming his on-demand, SaaS solution at an underserved sector of the market: marketing and sales teams at midsize companies and enterprise divisions of larger organizations. As of June, Marketo claimed 200 customers in this space. Earlier this year, customers voted Marketo the "best marketing automation application" on the AppExchange.
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