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BtoB

Philips launches ad campaign to hospitals, medical professionals

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Andover, Mass.—Royal Philips Electronics announced Thursday that it has launched a b-to-b print ad campaign to promote its medical technology to doctors and hospital professionals.

The campaign is from health care agency Harrison & Star, part of Omnicom Group. Edward Heart Hospital of Naperville, Ill., which is a strategic technology partner of Philips, is featured in seven ads that highlight the company’s medical technologies.

The theme of the campaign is "Sense and simplicity," and the ads position the hospital as prominent and cutting-edge in terms of technology.

—Carol Krol

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