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Philips Medical Systems names masius New York to handle global creative account

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New York--Philips Medical Systems, based in Best, The Netherlands, has named masius New York to handle its global creative account. Billings were not disclosed. Masius is part of the D'Arcy global advertising network, which handles worldwide creative responsibilities for Philips Medical Systems' parent, Royal Philips Electronics. Philips Medical Systems manufactures diagnostic imaging systems. Masius will develop a corporate branding campaign as its first assignment.
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