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BtoB

Something phishy: 5 tips to help your company ward off hackers

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Each day there’s another story about reams of personal data stolen from a giant corporation—a particularly delicate marketing problem, since campaigns comprise carefully wrought company strategies coveted by competitors. Jesse Noyes, the regular blogger for marketing automation company Eloqua, offers views from the company's chief security officer, Dennis Dayman, on how management, working with its employees, can protect itself against hack attacks and industrial sabotage via phishing e-mail.
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