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BtoB

Pico-Branding: New Rules for Marketing

By Published on .

Roger Warner, client services director at Velocity, a London-based technology marketing agency, proposes a new concept for marketing he calls “pico-branding,” which is the opposite of mega-branding. He argues that in this Facebook-driven world, technology marketers need to be thinking small instead of large in their marketing efforts. Read his blog to find out more.
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