Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Pinterest launches pin analytics tool

Published on .

San Francisco—Image sharing site Pinterest has released a Web analytics tool to help companies understand how the market is interacting with its content. Pinterest Web Analytics uses such metrics as pins, repins, impressions, reach, clicks and unique visitors to determine which images are gaining popularity on the site. The tool also reports on how pin performance is changing over time. To access the tool, site owners must have a Pinterest profile and add an html file to their servers or insert a metatag to their site headers.
Most Popular
In this article: