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Pitney Bowes selects WebSideStory for analytics

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San Diego--Pitney Bowes Inc. said it has selected WebSideStory Inc.'s HitBox Enterprise software for Web analytics in order to improve integrated marketing programs. Pitney Bowes, a Stamford, Conn.-based mail and document management provider, will use HitBox to measure online and offline marketing campaigns, including print, online and e-mail.
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