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BtoB

Do you plan to enter new vertical markets this year, and how do you research new markets?

Mark Wilson, VP-corporate marketing, Sybase

Published on .

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"After our success over the last couple of years focusing on the capital markets industry, we're ready to expand our focus to other verticals. We're starting with the telecom market, which is going through significant changes with the adoption of IP services, mCommerce and new services like device management and security. Sybase has done a significant amount of research into customer needs and how to best serve the market. By having people on board with decades of experience working in the telecom industry, selling to the industry, and making products and services for the industry, we're ready to take on that market."
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