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BtoB

What are your plans for using online video in 2011?

Mark Wilson, VP-corporate marketing, Sybase Inc.

Published on .

“We've seen good success with our video program over the last few years. What started with a makeshift studio has turned into a full blown HD video production facility with a full-time dedicated employee turning out a new video each week. In 2011, we're planning on producing intricate videos that include B-roll, music and motion graphics to illustrate customer testimonials. We want to tell stories in a more engaging fashion, with longer narrative pieces that viewers can relate to rather than watching a talking head. We will also be moving away from Flash to HTML5 to broaden our reach to mobile devices—including the iPhone. Sybase videos will now also be integrated on our Facebook page to leverage social media in addition to the YouTube channel. Finally, we're planning on creating a bumper video to help drive awareness/attendance to our various events.”
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