What are your plans for print advertising this year and how do they compare with last year?

Brian Krause, VP-global marketing communications, Molex Inc.

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“Our goal is to reach customers with a value-based message and encourage them to take action, such as engaging in a discussion or downloading information regarding our products/services. To do this, we actively drive integrated campaigns that encompass advertising, public relations, SEO, social media, channel marketing, trade shows, etc. Leveraging the above, along with both print and online advertising, was our strategy in 2010 as we focused on highly targeted advertising to specific markets in the form of integrated campaigns. This strategy will continue in 2011 as we make additional advertising investments in new geographies as well as new markets.”
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