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BtoB

Platt named chief creative officer at Meredith Integrated Marketing

Published on .

New York—Meredith Corp. announced Tuesday that Tony Platt has been promoted to chief creative officer for the CRM and custom publishing practice at Meredith Integrated Marketing.

In this new position, Platt will oversee creative output in custom content creation and customer relationship management for all MIM clients.

Platt joined Meredith in 2005 after stints in the creative departments at Grey Direct/West, Wunderman Worldwide, Arnold, Digitas and the Martin Agency. He will report to David Brown, senior VP-general manager of MIM.

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