Financial terms of the deal were not disclosed. VentureDirect provides lead generation and customer acquisition services to advertisers, along with list brokerage and management services. The acquisition will enable PlattForm to expand its lead generation capabilities and broaden its services to other industry verticals such as franchise, health and home improvement.
PlattForm is owned by private equity fund Arlington Capital Partners.
Media investment bank Jordan, Edmiston Group represented VentureDirect in the transaction.