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BtoB

Platts kicks off ad campaign

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New York—Platts, a division of McGraw-Hill Cos. that provides energy and commodities information, has kicked off a global ad campaign celebrating its 100th anniversary.

The campaign includes print, online, outdoor and events and is timed to coincide with the Energy Institute’s International Petroleum Week in London. The theme of the campaign is, “If you’re there, we’re there.” The budget was not disclosed.

Print ads are running in Energy Risk, as well as a cover wrap on the Financial Times, which is being distributed to attendees at International Petroleum Week. Platts is also running ads on the sides of taxi cabs in London.

International Petroleum Week started Monday and runs through Thursday. —Kate Maddox

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