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BtoB

Poet goes supplier route

Published on .

San Mateo, Calif.--Poet Software Corp., with a strong background in object databases and catalog management, has refocused to concentrate on helping b-to-b suppliers join the e-commerce game. The repositioning includes a new branding strategy and new tools. The company's new suite of tools will be branded as "FastObjects by Poet." The new products and branding effort is scheduled to be roll out next quarter.
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