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Poindexter Systems partners with Digital Envoy

Published on .

New York--Poindexter Systems has formed a strategic alliance with Digital Envoy to provide targeted marketing optimization software. Under the partnership, Poindexter will license Digital Envoy’s NetAcuity IP intelligence software and integrate it into its Progressive Optimization Engine. The combined service will help Poindexter provide real-time audience segmentation and database marketing using geographic variables including continent, country, state, area code, ISP and time zone.
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