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PointRoll appoints COO

Published on .

Santa Monica, Calif.—PointRoll, a rich media technology solutions company owned by Gannett Co., announced that Kenneth R. Graffeo has been appointed chief operating officer. Graffeo will oversee all marketing and communications for PointRoll and will be responsible for the company’s overall growth strategy. He was previously exec VP-HD strategic marketing for Universal Studios, where he was also co-president of the North American and European HD DVD promotion group.
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