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PointRoll introduces new rich media ad system

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New York—PointRoll, a wholly owned subsidiary of Gannett Co., announced the launch of AdControl, a dynamic ad generation tool for rich media campaigns. AdControl lets marketers and agencies produce, target and deliver rich media ads in real time using an online interface. The system allows marketers to target ads by geographic, behavioral, demographic or contextual data.

AdControl also lets marketers and agencies customize creative elements, including video, content, images and offers.

It works with ad types of different formats, including expandable, pre-expandable and floater ads.

A demonstration of the system is available at http://demos.pointrollrichmedia.com/adcontrol/workflow.html.

—Kate Maddox

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