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PointRoll launches ad-sequencing technology

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July 22
Fort Washington, Pa.—Rich media company PointRoll has introduced ad sequencing, a new feature that allows online advertisers to control the delivery of multiple ad units within the same campaign during a specified time period. The technology lets advertisers determine which ad is seen first, second, third and so on, up to 20 iterations per series. For example, an advertiser could deliver a message focused on data collection. Once the user completes the data form, follow-up creative could focus on a branded message.

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