PointRoll partners with On2 Technologies for video-enabled online ads

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Fort Washington, Pa.—Ad serving company PointRoll, a subsidiary of Gannett Co., announced it has partnered with On2 Technologies to add video encoding capabilities to its video units. The agreement calls for PointRoll to license On2’s Flix Engine and Flix Pro tool sets to create high-quality, video-enabled online ads. Twenty percent of PointRoll’s ads served in the past year were video ads or had video elements.
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