×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Polaris Industries debuts campaign

Published on .

Milwaukee—Polaris Industries rolled out a new ad campaign for its GEM electric vehicles, aimed at commercial markets. The integrated campaign was created by Nelson Schmidt, Milwaukee, and includes print, online, a redesigned website and dealer materials. The ads are targeted at such vertical markets as sports, entertainment, hospitality, education and facility management. The campaign budget was undisclosed.
Most Popular
In this article: