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Polaris names Penn Garritano as direct marketing agency

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Minneapolis--Polaris, a manufacturer of snowmobiles, all-terrain vehicles and watercraft, named Penn Garritano its direct marketing agency of record after a yearlong agency search. Billings were not disclosed. Penn Garritano will handle all direct communications designed to help Polaris strengthen its relationships with dealers and customers, as well as its customer segmentation strategies.
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