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BtoB

Poll focuses on “bruised and battered” technology brands

Published on .

Sausalito, Calif.--Strategic intelligence company The Sausalito Group announced Monday that it has begun an Internet poll designed to give technology marketers information about how their brands performed this year. Partnering with GlobalFluency, @dtech Conference, Technology Marketing Magazine, InfoWorld and the American Marketing Association's emerging MarketingPower.com site, The Sausalito Group will try to get as many marketing, advertising, communications and sales executives as it can to respond to the survey in its first 30 days. “The Bruised & Battered Brands Poll 2001'' qualifies participant by job title, company size and other factors, then queries them about how such business issues as layoffs, plant closures, stock-price declines, management changes and other business events have affected technology brands. Also, the survey asks executives to name without prompting three technology companies that have done the best brand marketing in 2001, as well as the three worst technology brand marketing initiatives of the year. Respondents will be sent results later this year
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