HOW EXTENSIVE IS YOUR SOCIAL MEDIA MARKETING OUTREACH?
We haven't done anything with social yet. 11.8%
We're just getting our feet wet. 31.5%
We've been active, but that's about it. 32.3%
We are pretty well engaged with several channels. 22.0%
Best of breed, with fully deployed ROI metrics in place 2.4%
Source: “B-to-B Integration of Search and Social—Driving Leads From Likes, Links and +1s” webinar, June 16