BtoB

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Poll # 1—already in the system Poll #2: Which of these are you deploying today? Paid search campaigns 51.9% SEO only 57.1% Paid social campaigns 18.8% Integration of social and search 33.8% Active profiles on Facebook, LinkedIn or Twitter 84.2% Company blog 60.9% Source: “B-to-b Integration of Search and Social—Driving Leads From Likes, Links and +1s,” June 16 Poll #3 What is your general opinion of audience targeting as it relates to your business? A positive opportunity to increase CPMs and drive performance for advertisers 79.3% A negative trend that threatens to undermine our core business 3.4% Neither a positive nor a negative/Doesn't impact us either way 5.2% Haven't decided yet 12.1% Source: “Are You Ready for the Audience Economy? How Publishers Are Changing ... Everything ... to Keep Pace and Win in the Evolving Online Advertising Ecosystem,” June 14 How has demand for audience targeting changed from where it was 12 months ago? None of our advertisers ask for audience targeting 2.3% Fewer advertisers are asking for audience targeting 4.7% About the same number of advertisers are asking for audience targeting 11.6% More advertisers are asking for audience targeting 55.8% All or virtually all of our advertisers ask for audience targeting 18.6% Don't know 7.0% Source: “Are You Ready for the Audience Economy? How Publishers Are Changing ... Everything ... to Keep Pace and Win in the Evolving Online Advertising Ecosystem,” June 14 POLL #3: Which of these statements best describes your knowledge of your Web site audience: We know nothing about our audience traffic 7.1% We have a high-level understanding of who is coming to our sites, but we cannot target individual segments 23.8% We can target a few specific audience segments on our site(s) 40.5% Our site audience is highly targetable across multiple segments and subsegments 23.8% We have perfect clarity and understand the value of each impression on our site 0% Don't know 4.8%
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