BtoB

Pool of buyers ‘strong as ever’

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There is no short-term or even medium-term slowdown expected in the b-to-b media M&A market, as more owners prepare to take advantage of current conditions to sell properties, according to Richard Mead, managing director of media investment bank Jordan, Edmiston Group.

"The buyer pool is as strong as ever, aided by plenty of equity and debt capital to fund acquisitions of medium and larger deals," he said. "The seller pool is bringing the strongest group of quality businesses to market that we have seen in the last 20 years and now includes the private equity fund platform companies that were acquired in the last five or so years."

Mead said M&A activity is now focused on all types of media and not just online assets.

"To be fully integrated and surround its clients, a b-to-b media and information company needs to offer a full range of branded products and services," he said. "This is not to say that pure information companies such as Thomson need advertising, as demonstrated by their focus and growth in work-flow solutions in the last decade.

"But if you are a traditional b-to-b print magazine publisher, with limited extension into other information products, it's unlikely that you will be long for this new world. This imperative is also driving the current M&A activity."

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