Washington, D.C.—The U.S. Postal Service, faced with sagging revenue overall but a loyal direct-mail constituency, has launched a new campaign
to encourage the increased use of commercial mail: a discount for direct-mail customers using a quick-response barcode readable by smartphones.
The Postal Service's new program offers an upfront 3% postage discount to advertisers who include the 2D barcodes on their first-class and standard-mail letters, flats and cards mailed between July 1 and Aug. 31. The Postal Service said the promotion is to demonstrate how the barcode technology can "blur the line" between online and offline marketing to increase the value of mail.
The new program joins two others
announced this year to encourage direct-mail advertising.