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BtoB

Posterous' new tool integrates email, social

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San Francisco—Blogging platform Posterous has launched a tool aimed at small businesses, allowing those users to automatically send their social messages as e-newsletters as well.

Subscribers to Posterous feeds also will receive the posts in email form, with the marketer appearing as the sender, according to the company. The service is intended to relieve marketers of the extra step in formatting their social feeds into e-newsletter formats, Posterous said.

The company partnered with email service provider SendGrid on the new service.

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