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BtoB

The Power of Web Analytics: Measuring Micro & Macro Conversations in Lead Generation

Published on .

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2009 presents new opportunities to evaluate the ROI of B2B marketing efforts. With the increased focus on data-driven decision-making, the right analytics toolkit is key to making the most of marketing dollars. Please join world renowned Blogger and Analytics Evangelist Avinash Kaushik as he discusses how to integrate online and offline marketing efforts, measuring & evaluating online advertising, and tracking the B2B sales process effectively.
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