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BtoB

PR agency partners with analyst firm

Published on .

Chicago--Public relations specialist Ruder-Finn Inc. this week struck a deal with technology specialist ARC Advisory Group to provide Ruder-Finn's technology practice with ahead-of-the-market insight into emerging computer trends. Richard Funess, president of Ruder-Finn Americas, said in a statement, ``We've built a reputation as a trusted business partner to our clients by not only delivering outstanding tactical execution on the communications front but also providing market knowledge, domain expertise and strategic counsel not traditionally expected from a PR firm.''
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