×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

PR needs to focus on conversations

By Published on .

Most Popular
Social media expert Paul Dunay says marketers should be focusing their PR efforts more on generating positive conversations about their brands than on getting mentioned in the press. “Years from now, the only lasting memory of your firm won’t be the print impressions it garnered—it will be the conversations your firm was involved in and had the greater share of voice of,” Dunay writes in his blog, “Buzz Marketing for Technology.” Find out how to do this.
READ MORE
In this article: