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BtoB

PR Newswire rolls out 'Agility' in Europe

Published on .

London—PR Newswire has introduced its Agility platform in Europe. Agility combines PR Newswire's journalist database of more than 700,000 global editorial contacts with traditional and social media targeting tools. The platform enables marketers to integrate their own contacts data and collaborate with colleagues and clients within the platform, the company said. Subscribers can access and report on all activity, including social sentiment, trending topics and competitive activity.
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