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BtoB

Best Practices in Lead Management

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Jon Miller, VP-Marketing at Marketo attended the Salesforce.com Dreamforce ’07 CRM event so you don’t have to. Miller is yet another one of those online scribes who blogs from the front lines of industry conferences about educational sessions he finds interesting. We didn’t necessarily need to know that the A/C in the session room was broken, but he does cover the scope of the session, “Best Practices in Lead Management,” outlining the CRM company’s take on its own internal lead management processes.
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