×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Premier Farnell announces global e-commerce system

Published on .

Most Popular
London--Premier Farnell said Monday it has developed a selling system for BAE Systems, the defense industry's No. 3 supplier, that allows any one of BAE Systems employees to order from an authorized Premier Farnell-or its U.S. subsidiary Newark Electronics-catalog anywhere in the world. The system could prove a breakthrough, since most sales and marketing operations have found it too difficult to traverse the monetary, cultural and security issues involved with a centralized, worldwide e-commerce effort. Chicago-based Newark Electronics is one of the most successful small-order, high-volume, b-to-b companies on the Internet.
In this article: