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Premier Farnell announces global e-commerce system

Published on .

London--Premier Farnell said Monday it has developed a selling system for BAE Systems, the defense industry's No. 3 supplier, that allows any one of BAE Systems employees to order from an authorized Premier Farnell-or its U.S. subsidiary Newark Electronics-catalog anywhere in the world. The system could prove a breakthrough, since most sales and marketing operations have found it too difficult to traverse the monetary, cultural and security issues involved with a centralized, worldwide e-commerce effort. Chicago-based Newark Electronics is one of the most successful small-order, high-volume, b-to-b companies on the Internet.
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