PricewaterhouseCoopers, Attune enter global alliance

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New York--PricewaterhouseCoopers L.L.P., the world's largest consulting company, and Attune, an Indianapolis-based software developer, have entered a pact to globally market electronic-business software. PricewaterhouseCoopers has also made an undisclosed equity investment in Attune. It will be the preferred Attune systems integrator for major client accounts, and will pitch Attune software that integrates the Web to streamline the planning and implementation of marketing activities.
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