Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Primedia adds alliances, reports earnings

Published on .

New York-based Primedia said Tuesday it has signed ad-for-equity deals with or made investments in eight new ventures, including several b-to-b properties. Primedia, the targeted-media giant, also announced revenue of $404.5 million and a net loss of $39.4 million for the first quarter ended March 31, compared with revenue of $411.1 million and a net loss of $46 million a year earlier. Internet revenue for the New York-based company surged 87% year-over-year. Primedia said it has entered into ad-for-equity deals with construction-equipment marketplace ProfessionalBuyer.com, experts online site Umagic and pork-industry portal MetaFarms. PRIMEDIA Ventures took stakes in mobile communications site MobileSpring, streaming b-to-b media service NextVenue and request-for-quote site Perfect.com.
Most Popular
In this article: