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BtoB

Primedia b-to-b unit names French exec-VP

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Kansas City, Mo.--Primedia Business Magazines & Media announced Monday that John French has been promoted to exec VP. French most recently had been serving as senior VP-sales operations. In his new position, he will continue to report to Martin Maleska, CEO of Primedia's b-to-b group. He will also continue to have responsibility for all revenue generation and product development and enhancement functions for Primedia Business. Prior to joining Primedia Business last year, French was VP-group director for Penton Media's electronics group. --

Sean Callahan

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