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Primedia buys auto interiors show from VNU Expositions

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Southfield, Mich.—Primedia announced Thursday the acquisition of the Auto Interiors Exposition & Conference from VNU Expositions. The show, now in its 12th year, focuses on auto interior components and the future of automotive interiors. Primedia said the acquisition is part of its strategy to continue to leverage the Ward’s brand in the automotive industry. Financial terms of the deal were not disclosed.

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