Primedia to debut ‘WARD’s Auto Electronics’ in October

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Overland Park, Kan.—Primedia Business Magazines & Media, a unit of Primedia, announced Monday that it will debut a brand extension of WARD’s AutoWorld in October.

Titled WARD’s Auto Electronics, the new stand-alone publication will be mailed with Primedia’s WARD’s AutoWorld, Power Electronics Technology (PE Tech) and RF Design. Primedia will use editors from PE Tech and RF Design to create WARD’s Auto Electronics, which will be distributed to 24,500 subscribers involved in automotive electronics.

—Sean Callahan

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