Positions in the unit were eliminated in support, sales, administration, production and information technology, the spokesman said. He declined to provide a specific number of eliminated jobs.
American Demographics, Folio:, Circulation Manager, CableWorld and Folioâs events are now part of Primedia Business Magazines & Media. Kagan.com and Simba Information were reassigned to Consumer Magazines & Media.
Primedia characterized the moves as part of its effort to âsimplify, focus and execute,â the spokesman said.
The decision was viewed in the industry as a cost-cutting move.
âThat makes sense, absorbing those products into units that are already fully costed in terms of overhead,â said Robert Crosland, managing director of AdMedia Partners Inc.