BtoB

Primedia enters new media alliances

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New York--Continuing its strategy of forming Internet alliances, Primedia Inc. announced Monday a packet of relationships with new media companies. These include investments in DigitalMediaNet.com in the b-to-b arena and in ByeByeNow.com, Swell.com and UBUBU Inc. on the consumer side. IndustryClick, Primedia's b-to-b portal, announced that Digibid, its online auction, has opened a co-branded auction center with DigitalMediaNet.com, a leader in developing vertical online communities for the digital media market. The co-branded site is DigitalMediaAuctions.com.
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