Horan succeeds Bill Day, About.com founder, who has left the company. He will report to Primedia CEO Kelly Conlin.
Prior to joining Primedia, Horan served as president-CEO of DevX.Com, a Web media company aimed at software developers that was recently acquired by Jupitermedia Corp. Additionally, Horan has worked account management roles at advertising agencies including BBDO and Ogilvy & Mather. He also spent 10 years at International Data Group, where his jobs included senior VP-publisher of Computerworld.
About is a network of Web âchannelsâ devoted to specific business or enthusiast subjects such as small business or hobbies.