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Primedia hires Horan as president-CEO of About Inc.

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New York--Primedia announced Monday the appointment of Peter C. Horan as president-CEO of About Inc.

Horan succeeds Bill Day, About.com founder, who has left the company. He will report to Primedia CEO Kelly Conlin.

Prior to joining Primedia, Horan served as president-CEO of DevX.Com, a Web media company aimed at software developers that was recently acquired by Jupitermedia Corp. Additionally, Horan has worked account management roles at advertising agencies including BBDO and Ogilvy & Mather. He also spent 10 years at International Data Group, where his jobs included senior VP-publisher of Computerworld.

About is a network of Web “channels” devoted to specific business or enthusiast subjects such as small business or hobbies.

--Sean Callahan

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