Primedia hires Horan as president-CEO of About Inc.

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New York--Primedia announced Monday the appointment of Peter C. Horan as president-CEO of About Inc.

Horan succeeds Bill Day, founder, who has left the company. He will report to Primedia CEO Kelly Conlin.

Prior to joining Primedia, Horan served as president-CEO of DevX.Com, a Web media company aimed at software developers that was recently acquired by Jupitermedia Corp. Additionally, Horan has worked account management roles at advertising agencies including BBDO and Ogilvy & Mather. He also spent 10 years at International Data Group, where his jobs included senior VP-publisher of Computerworld.

About is a network of Web “channels” devoted to specific business or enthusiast subjects such as small business or hobbies.

--Sean Callahan

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