×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Primedia hires another NBC executive

Published on .

New York--Primedia, the parent of Intertec Publishing, announced Thursday the hiring of a second NBC executive this week. Michael Jeffery, currently an executive at NBC Interactive, was named Primedia's VP-new media development, a new position. Earlier this week, Primedia named Lawrence Rutkowski, formerly VP-CFO of business development at NBC, to the post of CFO. Mr. Jeffery helped manage NBC's partnership with Microsoft Corp. in MSNBC.com, and his role at Primedia is to help the traditional media company embrace the Internet. Primedia's recently named chairman-CEO is Tom Rogers, also a former NBC executive.
Most Popular
In this article: