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Primedia launches PrimeAG Marketing Information Solutions

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April 8, 2005

Overland Park, Kan.—Primedia Business Magazines & Media, which produces business publications, Web sites and exhibitions, announced the debut of PrimeAG Marketing Information Solutions.

"It’s an umbrella name we’re giving to a new initiative," said AnnMarie Wills, director of database development at Primedia.

The unit was established to market Primedia’s agricultural data to advertisers. Using its nine agriculture-related publications, Primedia created a central database of 2.5 million names, including 2.3 million unique farming businesses. Advertisers can rent the list on a CPM basis and do data appending using Primedia’s data, as well as perform list hygiene on their own lists using the data.

—Carol Krol

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