Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Primedia losses narrow in fourth quarter

Published on .

New York--Primedia Inc. Wednesday reported its fourth-quarter loss narrowed sharply, helped by cost cuts and increased advertising.

The company, which publishes many b-to-b titles, including Telephony and Ward's Auto World, posted a loss of $87.4 million, or 34 cents per share, for the fourth quarter, compared with a loss of $628.2 million, or $2.60 per share, a year earlier.

Revenue in the fourth quarter rose 0.7% to $412.5 million, from $409.6 million a year earlier.

Primedia has shed several of its core assets in the last few months to shore up its finances, including metro title Chicago magazine and the consumer title, Modern Bride. Last week, the company said it was considering selling Seventeen, one of its largest magazines.

Last Thursday, Tim Andrews resigned as CEO of Primedia Business Magazines & Media.

--Matthew Schwartz

Most Popular
In this article: