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BtoB

Primedia names Okabe as VP-audience marketing

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Kansas City, Mo.--Primedia Business Magazines & Media announced that Jerry Okabe has been named VP-audience marketing, a position that oversees circulation. Okabe, who will start Nov. 17, was most recently VP-member relations at BPA International. Prior to that he spent more than 20 years with Miller Freeman, where he was VP-circulation. In recent weeks, Primedia Business has also hired Mike Flynn as publisher of The Electronics Source Book; Dave Reik as group publisher of the entertainment technology group; and Lorenz Hassenstein as group show director to lead Folio: New York and other shows.
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