New York--Primedia named Lawrence Rutkowski exec VP-CFO, a new position. Mr. Rutkowski had been senior VP-CFO of business development and strategic planning for General Electric subsidiary NBC. He also held various financial positions with Walt Disney Studios. Primedia's new chairman-CEO, Tom Rogers, also came to Primedia from NBC. Mr. Rutkowski's hiring comes as Mr. Rogers has pledged to make Primedia more Internet savvy. Mr. Rutkowski, who will report to Primedia President Charles McCurdy, said in a statement, ``I really look forward to putting to work the strong financial skills that I developed as part of the GE and Disney financial management teams, coupled with the experience I have gained in moving a traditional media company into the new-media world.''