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BtoB

Former Primedia president joins Ascend Media

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Overland Park, Kan.--Ascend Media announced that Ron Wall, former president of Primedia Business Magazines & Media, has joined the company as exec VP-sales and marketing.

Wall is also investing in the company.

Wall, along with Cameron Bishop, Ascend Media’s president-CEO, and Dan Altman, Ascend’s exec VP and CFO, all worked together at Primedia, which was formerly known as Intertec.

“Wall’s access to sales talent nationwide, as well as his customer relationships, will be a tremendous asset,” Bishop said.

Ascend Media, which was formed in August 2002, announced March 3 the completion of its first acquisitions: Overland Park-based Atwood Publishing and Las Vegas-based GEM Communications.

--Sean Callahan

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