Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Primedia reports higher sales, lower earnings

Published on .

New York--Primedia Inc. reported a 7% increase in second-quarter sales from continuing businesses to $425.5 million, from $397.7 million a year earlier. The company also reported that its EBITDA (earnings before interest, taxes, depreciation and amortization) declined 14% to $72.2 million in the second quarter from $84 million in the year-earlier quarter due to higher Internet losses. The company's Internet revenues increased 74.6% in the quarter to $10.3 million, compared with $5.9 million a year earlier. Sales from traditional media, including trade publications, in Primedia's b-to-b unit increased 5.2% to $143.2 million. Primedia also announced several new Internet alliances, including deals with IronMax.com, Paperloop, Bluedot.com, BuyAg.com and Hookup.
Most Popular
In this article: